65% of organizations have experienced a surge in video content creation in the past two years. Is your company ready for the video revolution?
This blog post highlights key findings from our 2025 State of Video at Work report. Based on insights from 1,000 enterprise business leaders, our research reveals the gaps between video's potential and how organizations are currently equipped to handle it.
Video has become the lifeblood of modern enterprises, powering everything from internal communications to customer experiences. This has unleashed a tidal wave of content, leaving many businesses struggling to manage their growing video libraries.
Are you prepared to navigate these challenges and seize the opportunities of video-at-scale?
The video explosion: Understanding the scale of change
Consider the sheer volume of video now flooding your systems. The vast majority of enterprise leaders (73%) anticipate that the volume will continue to accelerate over the next three years.
But what's driving this explosive growth?
The democratization of video
The tools to create high-quality video are no longer confined to the AV department. Now, employees across every team can easily produce content, from quick webcam updates to polished product demos.
Video's expanding universe
We all know how video is being used in marketing to attract new customers and showcase products. But video has broken free from the confines of marketing campaigns. It's now essential for:
Learning and development & HR: Onboarding new hires with engaging video tours and introductions, delivering comprehensive and accessible training modules, and fostering a culture of continuous learning and knowledge sharing through user-generated video content.
Internal communications: Keeping distributed teams connected and aligned with engaging CEO updates, sharing important company announcements in an easily digestible format, and building a strong sense of community and transparency across the organization.
Sales: Empowering sales teams with personalized video messages for prospecting, demonstrating products remotely, and accelerating the sales cycle with compelling video proposals and follow-ups.
Customer support: Enhancing the customer experience through video tutorials, personalized video responses to support inquiries, and live video assistance for troubleshooting complex issues.
Operations-related video recordings: Sales calls, internal meetings, earnings calls, and more. Organizations are increasingly recording and storing these calls, but what are they doing with them?
Critical challenges: Navigating the enterprise video landscape
This surge in video presents immense opportunities, but it also exposes critical weaknesses in how many organizations manage their video.
Are you experiencing any of these?
Lack of strategic alignment
A concerning 57% of organizations admit they do not have a video strategy that is clear, consistent, and well-communicated across their organization.
Ineffective video management
Basic video management is a significant challenge. 48% struggle to scale video creation while maintaining consistent quality, and 46% are ineffective at repurposing content.
Fragmented video systems
The average large enterprise uses 5 different video platforms. This leads to security vulnerabilities, cost and workflow inefficiencies, data silos, and bad user experiences.
Elevated security concerns
63% cite privacy regulations as a top concern, and 57% worry about compliance.
The new data goldmine: Unlocking the value of video insights
Video isn't just about communication. It's a rich source of data.
A staggering 98% of enterprise leaders recognize the value of the insights that could be found within their video data, but only 45% have the tools to extract them effectively. Most still rely on tedious processes such as manual transcription and metadata tagging.
Imagine the possibilities if you could use insights from your video data to:
- Enhance customer service by analyzing support videos.
- Refine training by tracking employee engagement.
- Boost sales by identifying winning strategies from call recordings.
- Inform product development
The key? AI-powered tools and analytics that automate transcription, sentiment analysis, and more. Imagine being able to search within your videos the same way you can with documents today.
The solution: A comprehensive video platform for the future
To not only survive but thrive in this video-first world, organizations need to modernize their approach to enterprise video.
Our report reveals that organizations are looking for a platform that provides:
- Improved user experience
- Robust security and compliance features
- AI features and benefits
- Powerful video analytics
- Support for cross-departmental use cases
- Lower costs
- Streamlined workflows
- Simplified scalability
We’re just scratching the surface. Ready to dive deeper?
Download the full 2025 State of Video at Work report and discover the roadmap to turning video at scale into a differentiator for your enterprise.
Transform your video strategy with Vimeo Enterprise. Request a demo today.
