What’s new at Vimeo in July: Apple TV app returns, improved mobile viewing, and more

Devon is a Product Marketing Lead at Vimeo. She loves the startup mentality of building new things and enjoying free snacks in the process.
Devon Hourihan
Vimeo's Apple TV app on a TV screen

This month, transform your video projects with features built for professional-grade polish and maximum efficiency. From smooth transitions and crystal-clear recordings to a refreshed Apple TV app experience, let's dive into what's new this July!

The Vimeo App is back on Apple TV

Problem: Watching high-quality Vimeo content on your big screen meant relying on workarounds, limiting your ability to browse, discover, and instantly access videos.

Solution: We've rebuilt our Apple TV app, offering a powerful way to discover and watch ad-free videos. Easily browse Staff Picks, access all your saved content and personal library, and enjoy enhanced playback with chapters, speed controls, and multi-language options.

Why it's important: Watch high-quality, ad-free videos from the world's best indie creators (and you!) on bigger screens — now from the comfort of your couch. 

Available on: Free plans and above.

Get the Vimeo app on Apple TV → 

Refreshed and more customizable mobile apps for streaming businesses 

Problem: Your streaming business deserves a modern, branded mobile presence, but customization options are limited.

Solution: Our mobile apps now have a fresh new design plus new ways to show your videos, like video thumbnail previews and better control over how content appears in rows.

Why it's important: Offer your viewers a more engaging and highly customizable mobile app experience that reflects your brand.

Available on: Select Enterprise plans.

Explore app design customizations → 

Our Player is WCAG 2.2 AA rated

Problem: If your video player doesn't meet global accessibility standards, you risk creating barriers for some viewers, limiting who can fully engage with your content.

Solution: The Vimeo player now proudly aligns to global accessibility standards with our WCAG 2.2 AA certification, building on previous certifications and compliance with the latest European regulations.

Why it's important: This ensures that videos hosted on Vimeo are accessible and provide an inclusive viewing experience for your entire audience, everywhere.

Available on: Free plans and above.

Learn about video accessibility at Vimeo → 

Smoother video transitions

Problem: You need a fast and foolproof way to add smooth, polished transitions between video clips or images.

Solution: Our video transitions feature helps you achieve a sleek look in just a few clicks — so your content feels cohesive and elevated from start to finish.

Why it's important: Whether you’re building a brand video, a product demo, or a quick social post, you can now give your edits a professional touch, faster and easier than ever.

Available on: Free plans and above.

Select a video to edit → 

Higher quality screen recordings are here

Problem: You need your recorded content to look crisp and professional — whether it's a new product demo for your website or an internal training for your team.

Solution: Vimeo's record tool now supports recording in 720p, 1080p, and 2K resolutions (with 4K coming soon) to truly maximize your visual fidelity.

Why it's important: Capture your content in stunning high-def, resulting in sharper videos.

Available on: Free plans and above.

Start recording in 2K today → 

Vimeo Streaming analytics, powered by NPAW

Problem: It's impossible to assess the health of your streaming business and glean meaningful customer insights without in-depth analytics.

Solution: New analytics dashboards, powered by industry leader NPAW, provide comprehensive data, including audience segments, detailed revenue and subscriber trends, and viewer-level analytics.

Why it's important: Access actionable analytics to understand your audience, content performance, and business health, empowering you to make smarter, data-driven decisions.

Available on: Select Enterprise plans.

Review the new NPAW dashboards → 

Enhanced control with custom groups on Vimeo

Problem: You need more control over how users are grouped and given permissions in Vimeo, but your SSO security groups don't always give you the flexibility to customize further.

Solution: You can now create and manage custom user groups directly within Vimeo. This allows you to organize users exactly how your company needs, assigning specific roles and access levels independent of your SSO setup.

Why it's important: Gain deeper control and customize access for your team to enhance security without hindering access. 

Available on: Select Enterprise plans.

Set up custom groups → 

We're constantly working to improve your Vimeo experience, and these July updates are just the beginning. Come back next month for more exciting news!

More from the Vimeo blog

Inspiration lives here

July 18th, 2025

Spring 2025 Release

June 18th, 2025

What’s new at Vimeo in May: Monetize like a pro, translate your videos with AI, and so much more

May 23rd, 2025
Blog post head image alt text

Winter 2025 Release

March 17th, 2025
Creating an Apple TV app shouldn't require any coding. Learn to develop an app on Apple TV in just a few simple steps.

How to Create an Apple TV App (No coding required)

March 14th, 2022
Thinking about creating a TV app for Android? We have the simplest solutions for any budget to get started. Learn how.

How to create a TV app for Android (No coding required)

August 25th, 2021
The Vimeo mobile app is an end-to-end tool that lets you record, adjust, tinker, trim, upload, host, and distribute your videos all from one place.

Get all the power of Vimeo with our always improving mobile app

June 1st, 2021
You’ve done it, you’ve launched your own OTT apps! Check out our best practices and hot tips for getting more people to find and download your app.

New to OTT apps? Here’s how to improve your app store ranking

September 1st, 2020